Market Research Guide

You’ve decided to invest in a new overseas territory – but which is the right one for you? Here you’ll find expert advice on the country selection and preparing a strategy for launch into your new market.

Choose the best market for your import-export business

Market research gives businesses essential information on customers, competitors, and the market. Most businesses claim to understand the value of this research because they are using this information to sell their product to their clients.

What is Market Research?

Market research is a systematic process of collecting, analyzing, and interpreting information. The information could be about a target market, consumers, competitors, and the industry as a whole. This is the foundation of any successful company. The research has several different purposes – from identifying a new market to launching a new business.

Market research helps entrepreneurs make well-informed decisions. It can take the guesswork out of innovation, and funnel resources into ideas and projects that hold the most potential. Businesses at different stages of growth carry out market research for different reasons. There is a list of ways of how businesses can use market research:

  • Determine the feasibility of a new business. If market research indicates there’s little or no demand for the product or service, the business is unlikely to succeed.
  • Identify and develop potential new markets.
  • Keep close tabs on marketing trends and develop strategies on how to stay ahead or adapt to changing market conditions.
  • Test the demand for new products or features.
  • Ensure optimal product placement – how, when, and where should a product enter the market.
  • Improve and innovate their business. You can identify issues with certain business aspects such as customer service early. This can help companies overcome costly disruptions later.
  • Boost the success of their promotional campaigns. By gauging customer sentiment and understanding the perception of their brand, businesses can better shape their branding and marketing strategies.

It is worth your time, but only if you execute properly. Don’t worry though, because I got your back. You’re in the right place.

On this page, you’ll find:

Tutorials and Case Studies

These articles, tutorials, and case studies will help you choose the best products and market to export your products or services.

Interviews all about International business

Read the industry leaders’ success stories, case studies, and advice for building and growing your import-export business.

Market Research

Future of Solar Lighting Industry, An Interview with B. Ismail Haydaroglu.

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Gusto

Gusto makes running our Export Port business a breeze. It starts with payroll, which is critical to get right for a growing business. We also use Gusto for benefits administration, paid time off (PTO) tracking, feedback surveys, important document retention, and more. Oh, and their concierge support team is dynamite.

insightful VIDEOS all about MARKET RESEARCH

Our insightful episodes reveal powerful tips, strategies, and “secrets” about various global markets and products.

How to Make Money Importing Goods From Thailand
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Market Research

HOW TO MAKE MONEY IMPORTING GOODS FROM THAILAND IN 2021

In this video, I’m showing how to make money importing goods from Thailand.

biggest rice importers in africa
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Market Research

WHAT ARE THE BEST COUNTRIES TO TARGET FOR RICE IMPORTS IN AFRICA

In this video, I’m talking about The Best Countries To Target For Rice Import In Africa in 2021.

Avoid A4 Paper Scams
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Market Research

HOW TO AVOID A4 PAPER IMPORT SCAMS

 In this video, I’m talking about avoid a4 paper scams and show how to avoid A4 paper import scams in 2021.

How to start an import export business in indonesia
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Market Research

HOW TO START AN IMPORT EXPORT BUSINESS IN INDONESIA

Are you looking to start an import-export business in Indonesia or trading with Indonesian companies? Are you interested to know Indonesia’s import and export products?

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